Training

Events

  • Maximizing E-Resource Engagement in Public Libraries: Marketing, Training, and Outreach Strategies that Work

    Date: Tuesday, April 22, 2025
    Time: 2:00pm - 3:00pm
    Location: Online - At Your Computer

    How can public libraries effectively market e-resources to increase usage and engagement?

    In this panel discussion, representatives from three public libraries will share their successful strategies for promoting NC LIVE resources and other digital offerings. Panelists will discuss marketing techniques that have led to high usage, including social media campaigns, community partnerships, staff training, and patron outreach initiatives. Attendees will leave with practical ideas and inspiration to enhance their own library’s e-resource promotion efforts.

    Register here >>

    Learning Objectives

    • Analyze successful marketing, training, and outreach strategies used by public libraries to boost e-resource engagement.
    • View examples of targeted techniques, such as social media campaigns and community partnerships, to increase awareness and usage of NC LIVE resources.
    • Assess the impact of marketing and outreach efforts by interpreting usage data and gathering patron feedback.

    Register here >>

  • Navigating Accessibility Updates: What Libraries Need to Know

    Date: Wednesday, April 23, 2025
    Time: 2:00pm - 3:00pm
    Location: Online - At Your Computer

    Join us for an in-depth webinar on recent accessibility rule changes and what they mean for NC LIVE member libraries. Nora Burmeister, Content Strategy Librarian at UNC-Chapel Hill, will provide crucial context on the new ruling, discussing current guidelines, key updates, available tools, and best practices to ensure compliance. Claire Leverett, Executive Director for NC LIVE, will then share how NC LIVE is responding, collaborating with vendors, and making accessibility improvements to its services. Attendees will leave with a clearer understanding of the changes, practical strategies to address common accessibility challenges, and insights into NC LIVE’s ongoing efforts to support libraries in this space.

    Register here >>

    Learning Objectives

    • Explain the key updates in accessibility guidelines and their impact on library resources.
    • Identify common accessibility errors and tools to improve digital accessibility (e.g., Wave checker, alt text generator).
    • Describe NC LIVE’s current and planned initiatives to enhance accessibility, including vendor collaboration and platform improvements.
    • Apply best practices to improve accessibility in their own libraries and services.

    Register here >>

  • Advanced Application Of NC LIVE Resources: Getting The Most Out Of Library Collections

    Date: Friday, April 25, 2025
    Time: 10:00am - 3:40pm
    Location: Greensboro - Guilford College

    As library resources and user needs continue to evolve, effectively leveraging NC LIVE’s resources and services is key to maintaining impactful library services. This in-person workshop will explore strategies for maximizing NC LIVE resources, supporting business research, and enhancing e-resource marketing to ensure long-term success.

    Pre-Work

    • Review your institution’s strategic priorities and key service areas to identify opportunities where NC LIVE resources can have a greater impact.
    • Consider 1-2 resource gaps or challenges your library faces to bring to the discussion during the workshop.

    Learning Objectives

    1. Identify strategies for integrating NC LIVE resources into library services and programming.
    2. Explore tools and best practices for marketing digital collections effectively.
    3. Apply session takeaways to real-world library challenges, ensuring sustainability and growth in library services and programming.

    Join us for a hands-on, discussion-driven workshop designed to help you take your NC LIVE expertise to the next level!

    **Register Here**

     

    TIME

    SESSION

    9:30 - 10am

    Check-In

    Participants arrive, check-in, and enjoy coffee while networking with fellow attendees.

    10 - 10:45am

    Introduction to NC LIVE

    Overview of NC LIVE's goals and mission, governance and structure, services, and impact. 

    10:50 - 12:10pm

    Session 1: Real-World Business Research: Case Studies and Tools for Supporting Entrepreneurs with BLINC and NC LIVE

    Supporting small businesses and entrepreneurs requires access to reliable data, market insights, and industry trends. In this session, NC LIVE and BLINC (Business Librarianship in North Carolina) will showcase key business research tools available through NC LIVE, including ProQuest ABI/INFORM Collection, Data-Axle Reference Solutions, and Social Explorer. 

    Attendees will learn advanced search strategies, explore real-world case studies, and discuss best practices for assisting entrepreneurs and small business owners in their communities. Whether you're working with students, startups, or established businesses, this session will equip you with the skills to provide high-impact business research support.

    Presenters: 

    Devon Waugh, Instruction Librarian at NC LIVE

    Angel Truesdale, Business and Social Science Librarian at UNC Charlotte

    Jana Bradley, Senior Library Assistant for the Business Center at Durham County Library

    Kassie Ettefagh, Business and Nonprofit Librarian at Greensboro Public Library

    Morgan Ritchie-Baum, Business and Social Science Librarian at Wake Forest University

    12:10 - 1:00pm

    Lunch

    Participants enjoy a catered lunch and continue networking with peers.

    1:00 - 2:10pm

    Session 2:  Boosting Visibility and Maximizing Impact: Marketing Your Library’s E-Resources for Greater Engagement

    Effectively promoting your library’s digital resources can drive engagement and maximize their impact. In this session, we’ll explore strategies for marketing e-resources to patrons, including social media campaigns, in-library promotions, and outreach partnerships. Attendees will also discover best practices for desk interactions and teaching patrons how to use online collections. Whether you're looking to increase awareness of your digital offerings or improve usage statistics, this session will provide practical tools and insights to help you make the most of your library’s e-resources.
     

    Presenters: 

    Sophie Hollis, Community Engagement Librarian at NC LIVE

    Devon Waugh, Instruction Librarian at NC LIVE

    2:10 - 2:20pm

    Break

    Short break for participants to grab refreshments and recharge.

    2:20 - 3:30pm

    Session 3: Enhancements from Infobase: What’s New For Films On Demand, Access Video, and Just For Kids

    Join us for an in-depth look at NC LIVE's premier video platforms: Access Video On Demand and Films On Demand. We'll showcase the extensive collections, including the specialized Nursing: Current Concepts and Practices Video Collection. Learn about the platforms' user-friendly interfaces, exclusive content from producers like HBO and BBC, and the educational value these resources bring to both public libraries and academic settings. We'll also cover key features such as MARC record integration and curriculum-based organization.

    Presenters:

    Carter Cook and Callie Castles from Infobase

    3:30 - 3:40pm

    Wrap Up & Raffle

See our full calendar »