Expanding Your Library's Outreach and Marketing Strategy

Podcasting For Librarians

Are you ready to transition from podcast consumer to creator? In this session, participants explore how librarians use podcasts to promote services and programming. Learn strategies and tools for recording and sharing podcasts. Recommendations and tips for facilitating patron production of podcasts are also shared.

 

Best Practices for Marketing and Social Media

Marketing your library has been turned on its head. Priorities have shifted as communication with your customers and communities has taken on new meaning and a sense of urgency. Additionally, conversations about the library’s role in disseminating information have become more charged. Join Libbie Hough, Communications Manager at the Orange County Public Library as she shares how their library is navigating these challenging times, and moderates an open discussion so we can all leave the webinar with new insights and ideas as well as renewed energy to market our respective library.

Building Adaptable Marketing Plans

Marketing Plans have become a core part of advocacy and outreach strategies for libraries. Additionally, marketing and communication must be developed alongside successful strategic plans, mission statements, and program development. 

This session was led by Dr Alexia Riggs, former Dean of the Library at Campbell University.

Canva for Graphic Design & Marketing

Tired of spending lots of time developing social media graphics and marketing materials for your library? Get an overview of how the free version of Canva can help you create easy and attractive graphics. Look at examples, learn to use the various elements, and design a graphic together!